Altair Sign & Light Blog

Outdoor Restaurant Signs: How to Choose Signage That Attracts More Customers

Tue, 27 Oct 2026 12:56:08 GMT

Signage is not a frequent purchase. Most restaurant owners buy once at opening and again at a rebrand, so quotes are hard to compare. This guide breaks outdoor restaurant signs into what you are actually buying, what each part costs over time, and what has to be cleared before anything goes up.

Every outdoor restaurant sign is four decisions: structure, face, illumination and mounting method. Those four drive the quote, the lifespan and the upkeep. Settle them before comparing prices, because a cheaper quote usually means thinner gauge, a lower grade face or a simpler install rather than a better deal.

What You Are Actually Buying

A sign quote looks like one number, but it is four components priced together. Knowing which is which is what lets you compare quotes.

The structure: Frame, returns, pole or monument base, usually aluminum. Lasts longest, and the part you are most likely to keep at a rebrand.
The face: The acrylic, polycarbonate or printed panel carrying your name and logo. Ages fastest, cheapest to replace on its own.
The illumination: LED modules, power supplies, wiring and controls. Quality here is invisible on day one and decides almost everything later.
The mounting: Direct, raceway, bracket or footing. Drives the install method, the access equipment and often the permit route.

Start with where the sign has to sit, which the building and lease usually decide for you. That narrows the type, the type narrows materials and mounting, and illumination is the one real choice left. It is also where most of the budget range sits.

Types of Outdoor Restaurant Signs and When to Use Each

Lifespan above is relative, not a promise. Exposure, orientation and servicing move it either way, which is why we talk in ranges on site rather than years on a page. Our outdoor signs page covers what we fabricate, and the International Sign Association is a useful neutral reference on sign types.

Materials That Survive Georgia Weather

Georgia is hard on signage. Humid summers, strong UV most of the year, spring pollen and sudden storms all shorten the life of the wrong specification.

Powder-coated aluminum. The structural standard for returns, frames, monument skins and posts. It does not rust, and powder coating holds color far better than wet paint in direct sun.
UV-resistant acrylic. For illuminated faces. Standard acrylic yellows and goes brittle under Georgia sun. UV-stable grades hold color for years longer.
High density urethane, or HDU. For carved work. Takes detail like timber but does not rot, warp or host insects, so it beats real wood on any rain-exposed elevation.
Wet-location rated LED modules and power supplies. Sealed and heat-managed. Cheap modules are the most common cause of early failure we find on service calls.

What we steer clients away from outdoors: untreated mild steel, interior-grade vinyl, MDF, and real timber anywhere that takes direct rain.

Designing for Fabrication

A design that looks right on screen can be expensive to build. Three things decide how cleanly artwork becomes a sign.

Supply the right files. Vector artwork as .ai, .eps or layered .pdf, fonts outlined, brand colors as Pantone references. A JPG or a logo pulled off a website has to be redrawn, adding time and cost before fabrication starts.
Simple letterforms cost less to build. Letters are fabricated individually, so tight counters, thin strokes and script connections add labor and can push a letter below the depth needed to light evenly. A sturdier version of your brand font costs less and reads better outdoors.
Contrast changes with the material. A color that works on a printed menu may not hold up as a translucent face, because light passing through a material behaves differently from light bouncing off it. Brand reds and deep blues need checking against a lit sample.

We render the sign on a photo of your building before anything is cut, which is the cheapest point to change your mind.

Lighting: Module Quality and What to Specify

Halo versus face-lit is a design question, covered in our guide to restaurant exterior signage in Atlanta dining districts. From a buying point of view, three specifications matter.

Module grade and warranty. LED modules vary widely. Ask what is being fitted, and whether the module warranty is separate from the warranty on the sign.
Weather sealing and heat. Wet-location rated components, sealed seams, correct weep holes and enough ventilation to keep heat off the modules. This is the difference between a sign still lighting evenly years later and one that goes patchy early.
Digital display limits. Brightness and how often the message may change are capped in several Metro Atlanta municipalities. Confirm the local rule before specifying the display, not after.

Two things people forget: a timer or photocell so the sign is not running at 3 am, and safe service access, because a sign nobody can reach stays broken.

What Affects Cost, and How to Compare Three Quotes

We quote per project, because two signs of the same size can differ substantially depending on what sits behind them. These factors move the number.

Size and letter count. Letters are priced individually, so a long name costs more than a short one at the same height.
Materials and gauge. Heavier aluminum, UV-stable faces and custom color matching all cost more, and all last longer.
Illumination. Unlit is cheapest, face-lit is standard, halo and combination cost more and need greater depth.
Mounting height and access. Ground-level work needs a bucket truck at most. High-rise or over-sidewalk work needs a crane, sometimes traffic control.
Electrical. New circuits, timers and a licensed connection are a real line item on any lit sign.
Permits. Municipal fees vary, and freestanding signs may need engineered drawings.
Structure. A wall sign on accessible brick is straightforward. A monument or pylon needs a footing designed for local wind load.

What every quote should spell out

Three quotes are only comparable if they describe the same thing. Ask each supplier to state:

Aluminum gauge and finish, including whether it is powder coated
Face material and grade, specifically whether the acrylic is UV-stable
LED module make, and the warranties on modules, labor and materials
Mounting method, and what structural work is included
Whether electrical work and the licensed connection are in scope
Whether permit fees, drawings and the submission are included
What access equipment is allowed for, and who pays if more is needed
Who services the sign afterwards, and the response time

A quote that is substantially cheaper is usually cheaper on items 1, 2, 3 or 6. Ask which.

Permits by Sign Type and What a Permit Package Contains

Permit routes differ by what you are putting up. Landlord approval is a separate step that comes first. This section covers the municipal side.

Wall signs and channel letters. The most straightforward route. Reviewed against permitted sign area, usually tied to a percentage of your facade or to linear frontage.
Monument and pylon signs. More involved. Setback, height and a designed footing come into it, and wind load calculations are frequently required.
Projecting and blade signs. Reviewed for projection distance and sidewalk clearance, sometimes with an encroachment approval where the sign crosses the property line.
Any illuminated sign. A separate electrical permit and a licensed connection, whatever the type.

A complete package normally contains scaled drawings with sign area calculations, an elevation showing the sign on the building, a site plan for anything freestanding, structural and footing details, electrical details, the landlord's written approval, and the application with fees. The City of Atlanta publishes current requirements and fees through its zoning, development and permitting services .

Permit note: sign ordinances change and differ by municipality and zoning district. The above is general guidance, not legal advice. Confirm current requirements with your city or county, or ask our in-house permit expediter to check the rules for your address.

From Survey to Install: How the Process Runs

Knowing the sequence helps you plan, because permitting is the least predictable stage.

Site survey. We measure the frontage, check the substrate and electrical supply, and photograph the elevation. Sign type and mounting are decided here, not in the office.
Design and rendering. Artwork set to scale and shown on a photograph of your building, with sign area checked against what the zoning allows.
Permit package and submission. Drawings, structural and electrical details and the landlord approval go in together, handled by our in-house permit expediter.
Fabrication. Built in our own Smyrna shop rather than subcontracted. Illuminated signs are built to the electric sign standard, UL 48 , which covers construction and safety for electric signs under the National Electrical Code. Inspectors look for it, and listed components inside an unlisted assembly is not the same thing.
Installation. Our own crane, service trucks and crew, so the people on site built the sign.
Handover and warranty. The work carries a warranty on labor and materials, and we service what we install.

Altair handles design and manufacturing in house, which keeps the drawings, the build and the crew on the same page.

Maintenance and Lifespan

A well specified sign gives years of service, but it is not fit and forget.

Structure outlasts everything else. Aluminum frames, monument bases and poles are usually still sound long after the parts in front need attention.
Faces go first. Printed vinyl and translucent faces fade under UV before anything structural fails, and refacing costs far less than replacing the sign.
LEDs dim rather than die. Modules lose output gradually, so a sign looks dull before anything has failed. Mixed old and new modules show as patchy brightness.
Clean it. Pollen, road film and nesting debris reduce light output and look neglected. An annual clean does more than owners expect.
Catch faults early. One dead module is a quick fix. Left alone, moisture and heat spread it. We repair and service commercial signs across Metro Atlanta, including signs we did not build.

Get a Free Quote from Altair Sign & Light

Altair Sign & Light has designed, built and installed commercial signage across Metro Atlanta for more than 20 years, from our Smyrna shop. Design and fabrication are in house, we run our own crane and service trucks, our permit expediter handles submissions, and our work carries a warranty on labor and materials.

Fitting out a new restaurant or replacing signage that has aged out, we will survey the site, show you the options that suit your frontage and lease, and give you a quote that spells out what is included. Our restaurant signs page shows the range of work we do.

Call 770.889.1212 or request a free quote .

FAQs

What drives the cost of an outdoor restaurant sign?

Size and letter count, aluminum gauge and finish, face grade, illumination type, mounting height and access equipment, electrical work, and permit fees. Two quotes for the same sign usually differ on gauge, face grade, LED quality or whether permits are included.

How long do outdoor restaurant signs last?

Not all of a sign ages at the same rate. Aluminum structure outlasts everything else, translucent faces fade first under UV, and LED modules dim gradually rather than failing outright. Exposure, orientation and servicing all move it, so we assess per site rather than quote a number.

What materials hold up best in Georgia weather?

Powder-coated aluminum for structure, UV-resistant acrylic for illuminated faces, and HDU for carved work. Humidity, heat and strong UV shorten sign life here, which is why untreated steel, MDF and real timber are poor outdoor choices.

What makes a sign genuinely weatherproof?

Less the material than the detailing. Wet-location rated modules and power supplies, sealed seams, correctly placed weep holes so condensation drains, and ventilation to keep heat off the electronics. Most water damage we find came in through a seam or a cable entry, not the face.

Should I repair my existing sign or replace it?

Repair if the structure and electrical are sound, because refacing a panel and relamping costs far less than a new sign. Replace if the frame is corroded, the mounting is unsafe, or the sign no longer fits the brand. We check the structure and wiring first and tell you which way it falls.

Restaurant Exterior Signage: How to Stand Out in Crowded Atlanta Dining Districts

Thu, 22 Oct 2026 11:25:03 GMT

Atlanta's dining districts are crowded and getting more so. On a good block your restaurant is one of eight choices inside a two minute walk, and most of those choices get made from the street. This guide covers what makes restaurant exterior signage work in that setting, and what quietly stops it working.

Restaurant exterior signage works hardest in a crowded dining district when it is sized for the real viewing distance, lit for night trade, and matched to your cuisine and price level. Channel letters and blade signs suit most Atlanta storefronts. Confirm your landlord criteria and city sign permit rules before you order anything.

Why Restaurant Exterior Signage Works Harder Than Other Storefront Signs

Restaurant decisions are fast. Someone walking Krog Street Market or driving down Peachtree chooses in a few seconds, often from a moving car, often in a group, often already running late. Your sign has to land inside that window.

Three things separate a restaurant from other storefronts:

The decision is impulsive. Many of your covers did not plan to eat with you tonight. They are picking between you and the places either side of you.
Your busiest hours are after dark. Dinner service runs when daylight is gone, so an unlit or badly lit sign effectively closes your storefront during your highest revenue hours.
Diners judge the kitchen by the sign. People read price level, cuisine and care off a sign long before they see a menu. A tired sign suggests a tired kitchen, fair or not.

Signage is the one piece of marketing still working at 8 pm on a Friday, after the ad budget is paused and the posts are buried.

Common Visibility Mistakes in Crowded Dining Districts

Most restaurant signs we get called out to fix in Metro Atlanta fail for one of five reasons.

Sized for the building, not the viewing distance. Letters that look right on a drawing at arm's length disappear from across Ponce de Leon Avenue.
Not enough contrast. Dark bronze on dark brick reads as a shadow. Cream on cream is worse. Contrast beats size more often than owners expect.
Blending into the neighbors. Where every tenant on a strip has a backlit box in the same size and color family, nothing stands out, including you.
Half the LEDs are out. A sign reading "B STRO" does more damage than no sign at all.
Clean by day, invisible by night. Vinyl on glass and unlit letters both vanish after sunset, exactly when you need them.

A quick test. Stand where your customer actually approaches from, at the hour they arrive, and see what you can read. Most owners have only judged their sign from the parking space in front of it, in daylight.

Choosing the Right Restaurant Sign Type

There is no single best sign for a restaurant, only the best sign for your frontage, setback, lease and district. Here is how the common options compare.

Most restaurants end up with a combination. A typical Atlanta build is channel letters for the name, a blade sign for foot traffic, and restrained window graphics for hours and offers. If you want a changeable display, our LED and digital signs page covers what those involve. The International Sign Association is a useful neutral reference on sign types.

Lighting After Dark: Getting Night Visibility Right

Dinner trade happens in the dark for most of the year, so lighting is not a finishing touch on a restaurant sign. It is half the job.

Face-lit or halo-lit. Face-lit letters push light forward through an acrylic face. They read best at distance and are the safer pick for road frontage. Halo-lit letters have a solid face and throw light back onto the wall, ringing each letter in a glow. Halo looks more upscale and photographs well, which matters for a place that lives on social posts, but it needs a clean, light-toned wall behind it and loses legibility at distance. Many Atlanta restaurants run halo on the patio elevation and face-lit on the road elevation.

Color temperature. The detail owners most often get wrong. Cool white around 5000K reads clinical and makes food-led brands look like a pharmacy. Warmer light, roughly 2700K to 3500K, flatters brick, wood and warm brand palettes.

Even light, or none at all. A sign with dim patches or dead modules looks worse than an unlit sign. If your cabinet or letters still run fluorescent or older LED modules, an LED retrofit relamps the inside without replacing the structure, cutting power draw and service calls.

Showing Cuisine, Price Level and Brand Personality

A diner decides three things from your sign before reading a word of the menu: what kind of food this is, roughly what it costs, and whether it is their sort of place.

Typeface does the heaviest lifting. A tight geometric sans reads modern and casual. A weighted serif reads established and more expensive. A hand-script reads family-run or craft led.
Material signals price. Brushed metal, deep returns and halo lighting read higher check average. A flat printed box reads quick service. Neither is wrong, but both have to match what the guest finds inside.
Restraint reads as confidence. The priciest restaurants in Buckhead and on the Westside tend to have the quietest signs. For a neighborhood taqueria the opposite is true, and color and energy serve you better.
Stay consistent. Sign, menu boards, patio and packaging should look like one business, so someone who found you on a delivery app recognizes the building when they drive past.

Avoid a sign that promises more than the room delivers. It sets up an expectation the first visit has to walk back.

Patio, Parking and Wayfinding Signs

The storefront sign gets the attention, but the signs around it decide whether a first-time guest arrives relaxed or irritated.

Patio and sidewalk. A-frame and sidewalk sign rules vary by municipality and are tightly controlled in several walkable Atlanta districts. Check before buying one. A lit blade sign often does the same job permanently and legally.
Parking. Deck entrances, validation rules and "parking in rear" directions are the biggest first-visit friction point in Midtown, Decatur Square and Virginia-Highland.
Wayfinding on site. Entrance identification, patio access and restroom direction all take load off your host stand on a busy night.
Accessibility. Permanent room identification, accessible parking and entrance signage carry requirements under the 2010 ADA Standards for Accessible Design , including character height, contrast and mounting position. Cheaper to get right at build than after a complaint.

Permits and Landlord Rules in Metro Atlanta

Nearly every permanent exterior restaurant sign needs a permit, and in a leased space you are usually clearing two separate approvals rather than one.

Landlord first. Shopping centers, mixed-use developments and most Atlanta food halls publish written sign criteria covering type, size, illumination and mounting. Get that approval before drawings go to the city, because a city-approved sign your landlord rejects is a wasted submission.
Then the municipality. Permitted sign area, height, projection and illumination limits vary by city and by zoning district, and sign area is often tied to a percentage of your facade or your linear frontage. The City of Atlanta publishes current sign permit requirements and fees through its zoning, development and permitting services .
Historic and overlay districts are stricter. Inman Park, Grant Park and several other overlay districts add design review, and internally illuminated signage is sometimes limited.
Electrical is a separate permit. Any illuminated sign needs one, with a licensed connection.

Altair runs an in-house permit expediter, so the survey, drawings, landlord package and city submission sit with one team instead of bouncing between a designer, a sign shop and your general contractor while your opening date moves.

Permit note: sign ordinances change and differ by municipality and zoning district. The above is general guidance, not legal advice. Confirm current requirements with your city or county, or ask our permit team to check the rules for your address.

A 10-Point Restaurant Signage Audit

Walk your own site with this list. Fifteen minutes tells you whether your signage is earning its keep.

Can you read the sign from the far side of the road your customers arrive on?
Can you read it at the hour your dinner service actually starts?
Does it contrast with the wall behind it, rather than blending into it?
Are all letters and modules lit, evenly, with no dead sections?
Is the light warm enough to flatter the building, or is it washing the facade blue?
Does the sign tell a stranger what kind of food you serve?
Does it match the price level a guest will find inside?
Can someone on the sidewalk, walking parallel to your frontage, see any sign at all?
Is parking or entry direction obvious to a first-time guest, or do they circle the block?
Does it look maintained? Faded faces, peeling vinyl and surface rust all read as neglect.

Two or more failures and your signage is costing you covers. Our restaurant signs page covers what we design, build and install for Atlanta restaurants.

Talk to Altair About Your Restaurant Signage

If your sign is not pulling its weight after dark, or you are fitting out a new space, we will survey the site and walk you through the options.

Call 770.889.1212 or request a free consultation .

Restaurant Signage FAQs

How big does a restaurant sign need to be to read from the road?

It depends on viewing distance and approach speed, not on the size of your building. The further back and the faster the traffic, the taller the letters and the heavier the stroke weight need to be. A survey at your real approach angle settles it in one visit.

Is halo-lit or face-lit better for a restaurant?

Face-lit reads better at distance and is the safer choice for road frontage. Halo-lit looks more upscale and photographs better, but needs a clean, light wall behind it. Many restaurants use both, on different elevations.

What color temperature should a restaurant sign use?

Warmer light, roughly 2700K to 3500K, suits most food-led brands and flatters brick and timber. Cooler white around 5000K tends to read clinical above a dining room.

Will a blade sign work on a narrow frontage?

Usually yes, and it is often the best option there, because it reaches people already walking past. Projection and encroachment limits vary by municipality, so check before design.

How do I tell if my current sign is costing me walk-ins?

Run the ten-point audit above after dark, from your customer's approach. Dead modules, weak contrast and no sidewalk visibility cost the most.

How Commercial Exterior Signs Boost Business Visibility and Brand Recognition in Atlanta

Wed, 23 Sep 2026 14:18:10 GMT

Most people form an opinion about a business before they open the door. They see the building, the storefront, and the sign. In Metro Atlanta, where one stretch of Roswell Road or Peachtree can hold a dozen businesses competing for the same drivers, that first look carries real weight. A commercial exterior sign is one of the few marketing assets that works every hour of the day, in every season, with no monthly ad spend. It tells people who you are, what you sell, and that you are open.

This article covers what exterior signage does for a business, how it improves visibility and brand recognition, the sign types Atlanta businesses use most, and what to look for in a signage partner.

What Commercial Exterior Signs Do for a Business

Your sign is the first piece of communication most customers receive from you, and it is doing several jobs at once.

It identifies you. It tells a stranger what kind of business sits behind the glass. It signals that the business is established, staffed, and worth walking into. A faded, patched, or half-lit sign sends the opposite message, fairly or not.

Why is exterior signage important for a business?

Exterior signage identifies your location, attracts passing traffic, and builds brand familiarity over time. It works as a permanent, always-on advertisement at your own address. For most small and mid-size businesses, it delivers the lowest cost per impression of any marketing they run.

Research published by the Sign Research Foundation describes on-premise signs as silent salespeople that brand a business, explain what it offers, and point customers to the exact location. That is a fair description of what a good sign does every day.

How Exterior Signage Increases Visibility

Advertising That Works 24 Hours a Day

A billboard runs for the length of the contract. A paid ad runs while the budget lasts. An exterior sign runs from the day it is installed until the day it comes down.

Illumination is what extends that value. A wall sign that reads well at noon can disappear at 7 pm in November. Internally lit channel letters, a lit cabinet, or a well-lit monument sign keeps a business visible through evening trade. That matters for restaurants, gyms, urgent care clinics, and any business with hours past sunset.

Visibility on Atlanta's High-Traffic Corridors

Visibility in Atlanta is a traffic problem as much as a design problem. On Peachtree Road through Buckhead, across the Midtown grid, or along Roswell Road in Sandy Springs, drivers are moving, changing lanes, and reading three or four signs at once.

Sign design has to account for that. Letter height, stroke weight, color contrast, and mounting height decide whether a driver reads your name at 40 mph or misses it completely. Setback matters too. A business sitting well back from the road in Alpharetta or Marietta usually needs a freestanding sign, because a wall sign at that distance is simply too far from the driver's eye.

Helping Customers Find Hard-to-Locate Businesses

Plenty of Atlanta businesses are not on the street at all. They are on the third floor of an office building at Perimeter, in a converted bungalow off a side street in Decatur, or in the back row of a shopping center off Cobb Parkway.

For these businesses, signage is wayfinding. Tenant panels, directory signs, suite numbers, and directional signs cut down on missed appointments and calls asking for directions. Property managers see this clearly. When a multi-tenant building has a clean, current directory, the whole property feels better run.

Popular Types of Exterior Signs for Atlanta Businesses

Here is a short overview of the main options. Two of them are compared in detail in our guide to channel letters vs cabinet signs for Atlanta businesses.

Monument signs sit at ground level near the entrance or road edge. They suit office parks, medical buildings, churches, and businesses with deep setbacks.

Wall signs mount flat to the building face. This is the standard storefront sign for retail and restaurants in shopping centers.

Pylon signs are tall freestanding signs on one or more poles. They are built for highway visibility and often carry several tenants.

Channel letters are individual dimensional letters, usually aluminum with acrylic faces and LED modules inside. They give a storefront a custom, higher-end look.

LED and digital display signs show changeable messages. Useful for daily specials, service updates, and event notices.

How Exterior Signs Strengthen Brand Recognition

Consistency Builds Familiarity and Trust

Brand recognition is repetition. Someone drives past your building four times a week for a year. If the sign uses the same colors, the same typeface, and the same logo as your website, your vehicles, and your packaging, those trips add up to real familiarity.

Color matching matters more than most owners expect. A brand red that prints correctly on paper can look wrong on a lit acrylic face, because light passes through the material instead of bouncing off it. Getting that right at the design stage is part of the job, not an afterthought at install.

Matching Sign Style to Brand Identity

The sign should say something true about the business.

A dental practice in Sandy Springs is usually better served by clean lettering, restrained color, and even illumination. A family restaurant in East Atlanta can carry warmer color, more character in the typeface, and halo or exposed lighting. A law firm and a taco shop can both have excellent signs. They should not have the same one.

Current Trends in Atlanta Business Signage

LED has replaced neon and fluorescent in most new work. LEDs draw less power, last longer, and can be serviced one module at a time.

Retrofits are common . Many Atlanta buildings still run older lit signs and parking lot fixtures. An LED retrofit upgrades the lighting inside an existing sign or fixture without replacing the whole structure.

Changeable digital displays are being adopted by more retail, automotive, and quick-service businesses, though local sign codes limit brightness and message change frequency in some areas.

Energy efficiency is now part of the brief . Lower power draw, longer service life, and fewer replacement cycles are practical reasons, not just talking points.

Choosing the Right Partner for Your Exterior Signage

Signage projects go wrong in the gaps. Design is done by one firm, permitting by another, fabrication somewhere else, and installation by a crew that has never seen the drawings. Every handoff is a chance for delay.

It runs cleaner when one company handles sign design and manufacturing , prepares the permit package, builds the sign, and sends its own crew for commercial sign installation . Site survey, landlord approval, permit drawings, electrical, and mounting all stay with one team.

Ask any sign company these questions before you commit:

Do you handle permitting in my municipality?
Do you fabricate in house or subcontract it?
Is installation done by your own crew?
What is the warranty on the LEDs and on the sign face?
Do you service and repair what you install?

Talk to Altair Sign & Light About Your Exterior Signage

Altair Sign & Light designs, permits, fabricates, installs, and services commercial exterior signs across Metro Atlanta from our shop in Smyrna. We work with retail storefronts, restaurants, office buildings, medical practices, and multi-tenant properties.

If you are planning a new sign, replacing one that has aged out, or bringing a multi-location brand back in line, we will walk the site, review your options, and give you a clear quote.

Call or request your free consultation at .

FAQs

How much does a commercial exterior sign cost in Atlanta?

Cost depends on size, sign type, illumination, mounting method, electrical work, and permit fees, so signs are quoted per project after a site survey rather than from a price list.

Do I need a permit for an exterior business sign in Atlanta?

Almost always. Permanent commercial signs need a permit from the city or county, and requirements differ by municipality and zoning district. Landlord approval is a separate step.

How long does a commercial sign project take?

Timelines vary by scope. Design and landlord approval, permitting, fabrication, and scheduling the install crew each add time, and municipal permit review is usually the least predictable stage.

Channel Letters vs Cabinet Signs: Which Commercial Building Sign Is Right for Your Atlanta Business?

Tue, 22 Sep 2026 10:48:59 GMT

You have decided your building needs a proper sign. The next question is almost always the same one: channel letters or a cabinet sign?

Both are permanent, illuminated, and used widely across Metro Atlanta. The right choice depends on your industry, your building, your landlord's sign criteria, how complex your logo is, and your budget.

This guide covers how each type is built, how each is lit, and what each is like to own over time. It includes a side-by-side comparison, an industry fit guide, notes on Atlanta permitting, and a checklist to run through before you request a quote.

What is the difference between channel letters and cabinet signs?

Channel letters are individual three-dimensional letters mounted separately on a building face, each lit from within. A cabinet sign is one enclosed box with a printed or routed face panel, lit from inside as a single unit. Channel letters look more custom. Cabinet signs handle detailed logos and usually cost less.

What Are Channel Letters?

Channel letters are fabricated letters and shapes, built one at a time. A typical letter has aluminum returns forming the sides, an aluminum back, and a translucent acrylic face held by a trim cap. LED modules sit inside the letter.

They mount in two ways. Direct mount fixes each letter to the wall individually, with wiring run behind the facade. Raceway mount fixes the letters to a single enclosed metal bar that carries the wiring and power supplies, and that raceway is attached to the wall. Many Atlanta landlords prefer raceway mounting, because it means fewer wall penetrations and a cleaner removal later.

Illumination Options

Front-lit, also called standard channel letters.

Light passes forward through the acrylic face. This is the most common option and the most readable at a distance, day or night. Choose it when the name has to be legible from the road.

Halo-lit, also called reverse channel letters.

The face is opaque metal and the LEDs throw light backward onto the wall, so each letter is outlined in a soft glow. It reads as upscale and architectural, but it needs a clean, light-toned wall behind it and is less legible at long distance.

Combination-lit.

Both at once. The face glows and the wall glows behind it. It costs more and needs enough standoff depth, but it is striking on a building with good frontage.

Where Channel Letters Fit Best

Retail storefronts, restaurants, fitness studios, salons, and any brand with a strong wordmark on a busy corridor. If you are competing for attention on Peachtree Road or Roswell Road, dimensional letters hold their own against the neighbors.

What Are Cabinet Signs (Light Box Signs)?

A cabinet sign is a single enclosed unit. An aluminum frame holds a face of polycarbonate or flexible face material, printed or vinyl-applied with your logo and text, with LEDs mounted inside the box.

Because the whole design lives on one face, a cabinet handles artwork that channel letters struggle with. Gradients, thin script, tag lines, multiple colors, and small supporting text all reproduce cleanly.

Faces are also swappable. For a multi-tenant building or a brand that refreshes its identity every few years, changing a face panel is far cheaper than refabricating a full set of letters.

Where Cabinet Signs Fit Best

Medical and dental practices, professional offices, multi-tenant buildings and office parks, franchises with detailed logo art, and any case where the logo is more complex than a clean set of letters. Cabinets are also standard for tenant panels on pylon and monument structures, where panels must stay uniform and replaceable.

Channel Letters vs Cabinet Signs: Side-by-Side Comparison

Factor	Channel Letters	Cabinet Signs
Look	Custom, dimensional, premium	Clean, uniform, framed panel
Illumination	Front-lit, halo-lit or combination-lit	Internally lit, full face glows
Logo complexity	Best with bold, simple letterforms	Handles gradients, fine detail, images
Best for	Retail, restaurants, fitness, high-traffic frontage	Medical, professional offices, multi-tenant, complex logos
Cost tier	Higher, priced per letter	More economical for the same coverage
Maintenance	Serviced one letter at a time	Face panel reprinted or swapped as a unit
Rebranding	Usually needs full refabrication	Replace the face, keep the cabinet
Landlord criteria	Often preferred or required in newer retail centers	Sometimes restricted in newer retail centers

A note on cost. Signage is quoted per project. Size, letter count, illumination type, mounting, electrical work, permit fees, and lift requirements all move the number. Treat the tiers above as relative, not as pricing.

Which Sign Is Right for Your Atlanta Business?

Retail storefront. Channel letters, since shopping center sign criteria frequently require them.

Restaurant or cafe. Channel letters for the name, often with a cabinet or blade sign for a logo mark.

Medical or dental office. Cabinet sign. Practice names run long, logos carry detail, and an evenly lit panel reads as professional.

Office park or multi-tenant building. Cabinet tenant panels on a monument or pylon, so panels stay uniform as tenants change.

Fitness studio. Channel letters, often halo-lit, which suits the look most studio brands are after.

Service business with a yard or warehouse. Cabinet sign on a pole or monument, where road visibility beats a custom look.

Atlanta Sign Permits and Regulations to Know

Nearly every permanent commercial building sign in Metro Atlanta needs a permit before it goes up. That applies inside the City of Atlanta and across surrounding municipalities such as Smyrna, Marietta, Sandy Springs, Alpharetta, and Decatur, as well as unincorporated Cobb, Fulton, DeKalb, and Gwinnett.

A few things worth knowing:

Rules are local. Permitted sign area, height, sign count, and illumination limits vary by municipality and zoning district. Sign area is often tied to a percentage of the building facade or to linear frontage.

Historic and overlay districts are stricter. Areas such as Inman Park and Grant Park apply additional design review, and internally illuminated signs are sometimes restricted.

Landlord approval is separate from the permit. Shopping centers and office parks usually publish their own sign criteria. Get that approval before drawings go to the city.

Electrical is part of the job. Illuminated signs generally require an electrical permit and a licensed connection.

Fees apply. The City of Atlanta publishes current sign permit fees on its zoning, development and permitting services page.

Quick Decision Checklist

Run through these five questions before you request a quote.

Is your logo a clean wordmark, or does it include gradients, fine detail, or small text? Detail points to a cabinet.
Does your landlord's sign criteria specify a type? Check it first, because it may settle the question for you.
How far is the sign from the road, and how fast is traffic moving? Long viewing distance favors front-lit letters or a large lit cabinet.
How likely is a name change or rebrand in the next five years? Frequent change favors a swappable face.
What does the wall behind the sign look like? Halo-lit letters need a clean, light surface to glow against.

If you answered "not sure" to more than one, that is normal. A site survey settles most of them quickly.

Get a Quote from Altair Sign & Light

Altair Sign & Light handles the full process from our Smyrna shop. We survey the site, handle sign design and manufacturing , prepare permit drawings, pull the permit, fabricate in house, and install with our own crews. We also repair and service commercial signs , including signs we did not build.

If you are still weighing the wider decision, our guide to how commercial exterior signs boost business visibility in Atlanta makes the case for signage in the first place.

Ready to move ahead? Call or request a free consultation and quote at .

FAQs

Are channel letters more expensive than cabinet signs?

Usually yes, because channel letters are fabricated and installed letter by letter while a cabinet is built as one unit. Final cost still depends on size, illumination, and mounting.

Which sign type is better for a complex logo?

A cabinet sign. The full design is printed on one face, so gradients, fine detail, and small text reproduce cleanly. Channel letters work best with bold, simple letterforms.

Can I change my sign later if my business rebrands?

With a cabinet sign you usually replace only the face panel and keep the box. Channel letters normally need to be refabricated, which costs more and takes longer.

3 Benefits of Digital Signage

Tue, 04 Aug 2020 12:46:34 GMT

It's undeniable that digital signs are great at grabbing attention. A quality and impactful digital sign can benefit a business in many ways. The engaging nature and flexible options that accompany digital signs bring significant added value. The right digital signage can help you build your brand, create a unique identity, and answer customer questions.

Here are 3 benefits of digital signage:

Build Brand Awareness

Displaying digital signage can help businesses improve satisfaction while simultaneously boosting their brand. Showcasing company slogans, logos, and branded messaging on your digital signage can pay off big in the short and long term. Digital signs can help build customer trust and loyalty.

Create A Unique Identity

Digital signs can allow a business to create a unique identity for itself. Thinking outside the box and using digital signage to display engaging and unexpected messaging can help separate your business from the competition. Funny, inspiring, interactive, and trending messages are all great options for digital signage.

Answer Customer Questions

Electronic and digital signs can provide answers to FAQ. They provide a cost-effective and efficient way of providing crucial information to your customers. Digital signs can help take some of the responsibility of answering customer questions off of your staff. Most digital signs can easily be updated with new messaging when needed.

Installing The Right Digital Signs

It is crucial that you install the right type of digital sign to meet your needs and goals. The team at Altair Sign & Light has vast experience with electronic and digital sign design and installation. Contact us to learn more.

Follow Altair Sign & Light

Thu, 23 Jul 2020 16:11:30 GMT

Follow Us on Social Media!

At Altair Sign & Light, we love staying in contact with our clients and the local Metro Atlanta community. We invite you to follow us on social media. We feature helpful tips, recent projects, community outreach and more on our social media pages.

CONNECT WITH US! Use the icons below to follow us!

Recent Sign Projects By Altair Sign & Light - June 2020

Fri, 26 Jun 2020 12:40:45 GMT

At Altair Sign & Light, we are proud to serve businesses throughout Metro Atlanta. From lobby signs to high rise signs , we can meet all of our clients' signage needs. Our team provides expert sign design, manufacturing, and installation . Our custom signs elevate businesses and help them build their brands.

Take a look at some of our recent signage projects below.

Logo Signs

Building Wall Signs

Pole Signs

Altair Sign & Light Gives Back To Piedmont Hospital

Thu, 07 May 2020 15:07:03 GMT

During the current pandemic, Altair Sign & Light, along with our sister company ASAP Signs, had the honor of working with Piedmont Hospital installing signs at their new building. And today we wanted to give back to them.

Today we worked along side our partners at Qdoba to donate lunch for 100 ER and ICU staff at Piedmont Hospital. Our partner Tim Velleca and his family from Qdoba also delivered lunch to the PT/OT group and Pharmacy Staff at Grady Hospital, thanks to other community members generous donations!

We also made the “Heroes Work Here” signs for the Piedmont staff who continue to be HEROES 24/7 everyday in the community!

COVID-19 Business Resources

Wed, 15 Apr 2020 12:45:13 GMT

COVID-19 has hit so many businesses hard. For some, the economic impact is almost incomprehensible. Fortunately, there are resources out there for both employees and business owners to help us all get through this crisis. There is a short list of some of them below. The entire Altair team wishes you and your family the best through these trying times.

Coronavirus (COVID-19): Small Business Guidance & Loan Resources

CDC Resources for Businesses and Employers

Georigia.gov COVID-19: Support for Businesses

Georgia Chamber COVID-19 Resource & Recovery

Recent Sign Projects By Altair Sign & Light - March 2020

Tue, 03 Mar 2020 16:56:20 GMT

At Altair Sign & Light, we stay busy designing, manufacturing , and installing commercial signage for all types of businesses in Metro Atlanta. We provide our clients with such a wide array of options when it comes to signs and banners, which allows us to customize solutions for each business we work with.

Take a look at some of our recent signage projects below.

Logo Signs

Channel Letter Signs

Building Wall Signs

What Is Your Business Signage Communicating?

Thu, 06 Feb 2020 15:36:21 GMT

The Importance of Quality Signage

Quality signage doesn't just look nice, it actually makes an impact on consumer buying decisions. A recent study by a market research firm BrandSpark International found that "Across genders, age groups, and regions, 29% of American consumers report that they have been drawn into unfamiliar stores based on the quality of the store's signage." This is a very significant finding. Poor signage can actually cost you customers and potentially profits. The public does indeed often judge "a book by its cover". The quality of your signage is a direct reflection of your business. You are actively communicating important factors about your business through your signage, including quality, professionalism, modernization, and authority. What is your business signage communicating?

Your Signage Needs to Be Visible

It doesn't matter how great your signage is or what it communicates, if no one can see it. Your signage must be easily visible to potential customers. The same study referenced above, stated that almost 50% of Americans have failed to find a business because of poorly visible, confusing, or small signage. This is an extremely important statistic. Not only that, it is a very controllable variable. Signage that is hard to see should be replaced with prominent signage and supported with additional wayfinding signage. Make it easy for your customers to do business with you.

Update or Replace Low Quality Signage

The facts don't lie. It is imperative as a business owner to update or replace any commercial signage that is too small, in disrepair, poorly designed, or does not properly represent your brand. Your interior and exterior business signs should all be prominent, sharp, and a direct reflection of your brand. If you need to update your business signage in the Metro Atlanta area, contact Altair Sign & Light . Our experienced team can assist you with sign design, manufacturing, and installation .

New Year Signage Checklist 2020

Tue, 14 Jan 2020 20:39:36 GMT

The new year is a perfect time to fully assess your marketing and advertising. Your commercial signage is a big part of that. Your signage can help or hurt your brand. It all depends on the quality, visibility, and creativeness of your signs. Here is a signage checklist of things you should definitely address in the new year.

Replace Any Missing Sign Bulbs

There's nothing worse than an illuminated sign that is not fully illuminated. Blown bulbs in your commercial signage can definitely put your business in a bad light. Be sure to immediately replace burnt out signage bulbs.

Review Local Laws & Ordinances

The new year is a perfect time to see if any local laws or ordinances have changed regarding commercial signage. You do not want to find out by receiving a warning or fine. Your local government's website should have this type of information for your review or you can contact a local signage professional.

Update Outdated Signage

Have you updated your logo or color scheme? Do you have a new website address or social media pages? Be sure none of your signage, vehicle wraps , or marketing materials have dated graphics or business information on them.

Check Wayfinding Signage

Be sure you have accurate and complete wayfinding signage. From parking lots to restrooms, proper wayfinding signage can immensely help customers and visitors find their way around your establishment.

Review ADA Signage Compliance

You can be penalized for not being compliant when it comes to ADA signs. Your business should have ADA parking signs, bathroom signs, and more. If you are not sure what you need, check with a local signage professional to ensure your business is in compliance.

Jack Hirsch Memorial Breakfast Honoring Altair's Owner Todd Starr

Thu, 12 Dec 2019 18:09:21 GMT

The Event Details:

Honoree: Todd Starr

Event: Jack Hirsch Memorial Breakfast https://www.jnf.org/events-landing-pages/jack-hirsch-memorial-breakfast-2019

Honored by : the Jewish National Fund

Why : for his contributions both to the local Jewish community, the land and people of Israel, and the JNF.

Some of Todd’s Local Contributions:

Board of Directors, Marcus JCCA of Atlanta
Team Atlanta Delegation Head, Atlanta Maccabi Games 2019
Campaign Co-Chair, Rashi’s Campus, Chabad of North Fulton
Served on the JCC Maccabi senior leadership committee for the 2019 Games
Current member of JNF Board of Trustees

Todd is JNF's youngest regional co-president from 2009-2012. Through his donations and hard work with JNF there is a grove of trees planted in honor of his late father Jerry Starr, along with a water fountain at some baseball fields in his honor. We are as proud of Todd and all of his achievements. Way to go Todd!

The Business Benefits of Holiday Signs

Thu, 21 Nov 2019 14:46:50 GMT

The holidays are here! For many industries, the holidays are an extremely important time of year. For retail businesses specifically, a majority of their sales may come during this time of year. Encouraging and promoting holiday sales is an important part of a solid marketing strategy. There are many business benefits to using attractive holiday signs this time of the year.

Uplift Your Customers' Mood

Festive holiday signs can help uplift your customers' mood and put them in the "holiday spirit". Happy customers who are in a positive mood are thought to be more likely to spend money and shop impulsively. It is great to incorporate holiday graphics and colors into your signage as well.

Showcase Special Deals

Many retails stores offer deep discounts during the holidays. Utilizing noticeable, decorative, and visible signage will help to ensure your customers are aware of all of your current promotions and deals. Custom banners are another great marketing tool to help get the word out. They offer exceptional visibility, even from a distance.

Promote Limited Time Offers

Many retails stores and restaurants offer limited time products that are only available during the holidays. Wall signs, window graphics, counter signs, toppers, and custom banners are very useful marketing tools to promote your limited time offerings. Be sure your signs are to the point, placed with optimal visibility, and highlight the limited nature of your offer.

Recent Sign Projects - October 2019

Wed, 30 Oct 2019 15:06:02 GMT

Altair Sign & Light invites you to check out some of our recent sign projects. We work with all types of businesses and industries across Metro Atlanta. When you need a quality sign or expert commercial lighting , contact the Altair team .

Channel Letter Signs

Lobby & Wall Signs

Hire a Pro for Sign Installation

Tue, 24 Sep 2019 18:38:27 GMT

Why You Need An Expert

Who do you trust for renovations in your home or business? You call experts in the field. The same should be true for sign installation . Sign installations are often involved and complicated due to the large variety of signs, integrated electronics, and local jurisdiction requirements for permitting. Full-service sign shops offer the skills and experience necessary to deal with today’s complex sign installations.

Benefits of Professional Sign Installation

Experience – Paying for experience and know-how upfront is less expensive than paying when something goes wrong later. You may also need a variety of signs inside and out. Sign shops employ a number of skilled professionals to install monument signs, wayfinding signs, window graphics, indoor wall signs, and more.
Proper Equipment – Having the right equipment is imperative. Whether it’s bucket trucks, cranes, safety equipment, or appropriate tools, they are all important pieces of equipment in the installation process. Hiring a respected sign company that uses the proper equipment is a tremendous benefit to the customer. The overall installation process is more straight forward and typically goes much smoother.
Permitting – If you want a business sign, you will need a permit. A permit expeditor has experience and knowledge of what permits are necessary and the process of obtaining permits from local jurisdictions. Letting a sign shop work through the permitting process offers huge time-savings for the customer.
Service – Over the course of time, signs will need to be serviced due to weather, light bulbs not working, electrical issues, or age. Warranty information, design plans, and hardware requirements from the installer will be readily available when service is necessary.

These are just a few of the critical reasons to use a professional sign installer. More importantly, using a professional offers peace of mind!

Sign Installation Services

Altair Sign offers expert sign installation services throughout Metro Atlanta. We would be happy to answer your questions and give you an estimate on your signage project. Leave the sign installation to the experts. Contact us today!

2019 Atlanta Maccabi Games

Tue, 20 Aug 2019 12:39:43 GMT

Altair Sign & Light Was a Proud Sponsor

Here are fun facts about 2019 Atlanta Maccabi Games:

2019 was only the 2nd time in the history of the games Atlanta was a host city
Atlanta hosted 34 cities, 3 international cities and about 1800 total youth athletes, 572 from Atlanta and 1200 from other cities
14 different sports were featured
More athletes competed in Detroit this year the first week of August
Altair and ASAP did the torch, the backdrop with AJR (pop group who did closing concert), and all signs and banners
Altair Owner, Todd Starr, was lead delegation head and Altair was a proud sponsor

Altair Sign & Light is Now on Instagram

Mon, 15 Jul 2019 14:55:24 GMT

Follow Altair on Instagram

Altair Sign & Light is now on Instagram. Please take a moment and follow Altair's page . We appreciate the support and the opportunity to serve businesses throughout Metro Atlanta. Contact us for all of your commercial signage needs, including sign design, installation and manufacturing.

5 Ways to Boost Your Restaurant Signage

Thu, 27 Jun 2019 13:13:43 GMT

The restaurant industry is highly competitive in Metro Atlanta. So how do you make your restaurant stand out in the crowd? Great food of course, but there is more to it than that. Your marketing and advertising plays a crucial role in your restaurant's success. Your restaurant signage is a key factor as well. Outdated, obstructed and poorly maintained signage can really bring your restaurant down.

Here are 5 ways to boost your restaurant signage:

Your Restaurant Sign Should Be Easy To Read

Your outdoor restaurant sign should make an instant impact with size, scale and color. You want to be sure your sign can attract attention from near and far. Digital signs , pole signs and channel letter signs are all popular options that are eye-catching and have a far reach.

Promote Your Restaurant's Brand Identity

All of your restaurant signage should actively promote your restaurant’s brand identity. Be sure your signas include your business name, logo, and company colors. Keep your branding consistent at all times.

Simple Messaging

Do not dilute or confuse your signage with long messages. Keep your messaging simple and concise. Potential customers should be be able to quickly and easily read your signage, preferably in 10 seconds or less.

Keep Your Signage Well Maintained & Clean

Make sure your restaurant sign is free from dirt and other debris that can diminish the look and effectiveness of your signage. Also, be sure to make sure your signs are well-maintained. This will help ensure that your signage lasts. If lights illuminate your sign, always replace bulbs as soon as they burn out.

Proper Restaurant Sign Design & Installation

When it comes to restaurant sign design and installation , you do not want to skimp or cut corners. This is too important to your brand and marketing to not get it right. You want to choose a reliable commercial sign company to complete your sign design, installation and maintenance.

At Altair Sign & Light, we offer a wide variety of indoor signs and outdoor signs for restaurants. As a top sign company in Atlanta, we offer a streamlined process and stunning design work. Contact us today for a free estimate on your signage project.

Recent Altair Sign & Light Projects - May 2019

Wed, 29 May 2019 14:14:59 GMT

Altair Sign & Light provides local businesses in Metro Atlanta a wide variety of commercial business signage . From restaurants to retail stores, we can design, manufacture and install the perfect signs for your business. Our experience, creativity and quality control set us apart in our industry. Check out some of our recent projects.

Fitness Center - Business Wall Sign

Our team recently installed a new building wall sign at a local LA Fitness. Our wall signs are designed to grab attention from a distance and make your fitness center easy to find. They are also durable and high quality. These signs will also reinforce your brand.

Restaurants - Building & Channel Letter Signs

At Altair Sign, we have installed hundreds of restaurant signs around Metro Atlanta. Our stunning signs are sure to help you attract hungry customers. Channel letter and business wall signs are very popular choices in the restaurant industry.

Retail - Pole Signs

Pole signs are idea for retail. They can be seen from a very great distance. These types of signs can help you distinguish your brand and get your retail store noticed. Altair Sign is highly experienced in installing pole signs for all types of retail businesses.

The Importance of Outdoor Signage

Wed, 24 Apr 2019 13:25:54 GMT

Signage is a critical part of a business' success. The importance of outdoor signage is often undervalued, but it shouldn't be. Signage is one of the most impactful aspects of marketing for local businesses. Signs play a pivotal role in branding and advertising. Of course, you must always follow local laws on where you can place signage and size of your sizes, but you also have to be sure that your signs are as effective as possible. A creative and attractive outdoor sign can help you set your business apart from your nearby competitors. Your outdoor signage can directly impact current and future sales.

How Outdoor Signs Can Impact Your Business

Location Visibility

Your outdoor signs directly impact your location's visibility. Proper placement of your outdoor sign is absolutely essential. If your sign visibility obstructed, muted in comparison to your neighbors or can only be seen from limited vantage points, then you have a real problem. Your outdoor sign(s) should be prominent with maximum exposure for potential customers. You may require the assistance of a professional sign company to find the perfect spot for your outdoor signage.

Enhancing Your Brand

Your outdoor signs should work as a marketing tool to enhance your brand. This means your outdoor signage should mirror your company colors, logo, slogans and messaging. Your signs should also draw attention to your promotions and competitive advantages. Certain types of outdoor signage, including electronic message boards , can convey important information to your customers as well. Effective exterior signage provides your business with 24/7 marketing and advertising.

Stimulate Customer Traffic

A well placed, properly designed outdoor sign can stimulate customer traffic to your business. There are so many types of outdoor signage that can help draw customers in, including:

Custom Banners that promote special offers, discounts and sales
Electronic Signs that push limited time promotions and your business hours
Building Wall Signs that prominently display your brand and logo
Channel Letter Signs that highlight your business at night

Outdoor Sign Design & Installation

If you are in Metro Atlanta, Altair Sign & Light offers expert outdoor sign design & installation services. Just tell us about your business and signage needs and we can take it from there. We are a top sign company in Atlanta, GA . Feel free to contact us for a free quote.

Altair Sign & Light Supports First Responders

Mon, 11 Mar 2019 15:40:45 GMT

Stop by for a Coffee Break!

First responder, military, or local government employee? Feel free to stop in for a coffee break! We have hot coffee and treats 8a-4p Mon-Fri as our way of saying thank you!

Altair Sign & Light is proud to support the local community!

Altair Sign & Light Supports the National Multiple Sclerosis Society, Georgia Chapter

Tue, 19 Feb 2019 18:17:44 GMT

Altair was the Primary Sponsor for the 2019 Couch Potato Triathlon

An opportunity to have a lot of fun AND raise money for the National Multiple Sclerosis Society, Georgia Chapter ? We’re in! Altair was the primary sponsor for the 2019 Couch Potato Triathlon at Main Event. As a locally owned and operated business, we pride ourselves on ongoing community involvement.

The “coach potato triathlon” was a guy’s afternoon of bowling, shuffleboard, and billiards at Main Event in Alpharetta. Each participant paid an entry fee, donations to the MS society were optional. Donations were matched up to a certain amount by Altair. Leftover money from the entry fees were also donated. They raised a grand total of $3,600 from about 40 individuals and the matching donations.

Please consider donating or volunteering for the Multiple Sclerosis Society, Georgia Chapter.

New Year Signage Checklist 2019

csr2@mneatl.com (Shelley Mencher) — Wed, 09 Jan 2019 13:38:19 GMT

5 Things You Should Do For Sign Maintenance & Improvement

The New Year is a great time of year to take stock, make improvements and assess your current situation. For business owners, this is also true in many respects. From procedures and employee reviews to accounting and marketing, business owners often have to tweak and sometimes overhaul many of these areas. This should also include taking a look at their business signage . Here is a New Year Signage Checklist that you may find helpful in doing that.

Here are 5 things you should do for sign maintenance and improvement:

Make an necessary repairs : Sometimes repairs to business signs can be put on the back-burner for more pressing issues. Putting off repairs can have serious repercussions, including further damage, more expensive repairs later and turning off customers.
Set up a maintenance schedule: Signs require proper maintenance. Setting up a set maintenance schedule with a reputable sign company is a good idea if you want to your signs to last.
Clean your signs : Signs can often be overlooked when it comes to cleaning. Just like you clean your floors, desks and restrooms, your signs need to be cleaned periodically too. Be sure to follow recommended guidelines when cleaning your signs. It may be best to use a trusted professional who specializes in cleaning commercial signage.
Removed outdated signage: Be sure any outdated signs and/or banners are removed. You should never have signs with old logos, dated promotions or stale marketing posted inside or outside your business.
Replace any burned out bulbs: All of your commercial signs should be fully lit. Burned out bulbs can greatly decrease the effectiveness and attractiveness of your signage.

Altair Sign & Light Has Moved

tstarr@altairsign.com (Todd Starr) — Fri, 14 Dec 2018 13:05:37 GMT

Top Sign Company in Atlanta

Thanks to our valuable customer support, Altair Sign & Light has outgrown its current facility and is moving! Effective 12/17/2018, Altair Sign & Light will move to the following address – this includes remittance and receiving. Our phone and fax numbers will remain the same. Please note our new address:

Altair Sign & Light, Inc.

3008 Holly Springs Parkway

Holly Springs, GA 30115

We are so proud to be a top sign company in Atlanta!

Altair's Signage Work At State Farm Arena

tstarr@altairsign.com (Todd Starr) — Fri, 16 Nov 2018 14:55:45 GMT

We Specialize in Stadium & Arena Signs & Lighting

We are so proud of the work we have done at the State Farm Arena in Atlanta. Altair Sign & Light specializes in stadium and arena signs and lighting . Our signage focuses on both aesthetics and functionality. The types of indoor and outdoor signs we install at stadiums include:

Wayfinding signs
Vinyl signs
Window graphics
Custom banners
Pole signs

Check Out Some of Our State Farm Arena Signs

Happy Halloween from Altair Sign & Light

tstarr@altairsign.com (Todd Starr) — Fri, 19 Oct 2018 12:28:20 GMT

Have a Safe & Spooky Holiday!

Halloween is such a special time of year in Metro Atlanta. The city is full of spooky fun-filled activities for the whole family. We hope you all have a safe and spooky holiday. Happy Halloween from Altair Sign & Light!

Commercial Sign Service, Repair and Removal

tstarr@altairsign.com (Todd Starr) — Wed, 19 Sep 2018 14:42:20 GMT

Choose the Right Sign Company

Commercial sign service, repair and removal may not always be considered when buying new signs. Businesses don’t always think through repair and service until it becomes necessary. Why consider sign service on outdoor signs when they are built to last and weather the elements? Why consider sign removal when just starting a business? Just because these are not issues at the outset, later down the road these will be important services that you will likely need.

Altair started with the owners driving around in the evening looking for signs and parking lot lights that were not lit. The next day they would call businesses offering repair service. With the onset of fall, bad weather and daylight savings time ending, sign and light maintenance becomes critical. Fall brings on shorter days and longer darkness hours. Electrical timers are still set for later in the evening, so your lights may not be on when you need them to be. Broken parking lot lights and sign letters that are not lit become obvious earlier in the evening. Lights and signs in disrepair can reflect poorly on your business and should be addressed promptly.

We frequently receive sign removal requests. Sign removal does not necessarily mean a business has tanked. Maybe a business is expanding and moving to a larger location or is rebranding and replacing signs. Buyouts and mergers often require a new name or an updated look. Sign removal is not just taking down signs. It requires capping off electrical, repairing and painting fascia and disposal or packaging of the old sign.

One stop shopping can prove to be a time and money saver later on. That's why choosing the right sign company from the start is so important. Sign shops are more likely to give you priority on their service calendar if you used them for your manufacturing and installation. They are also familiar with your sign warranty and you can often save money on parts when using your warranty. Finding skilled professionals that provide sign service, repair and removal is an important consideration when evaluating sign shops. Choose the right sign company!

3 Things Your Business Signs Should Do For Your Business

tstarr@altairsign.com (Todd Starr) — Thu, 30 Aug 2018 12:28:33 GMT

Get The Most From Your Commercial Signage

Your business signage is a big part of your business success. Even though many business and property owners underestimate the importance of their signage, it can be costly to do so. Investing in effective, quality signage is well worth it in the long term. It is an investment that can easily pay for itself many times over if done right. So how do you get the most out of your commercial signage?

Here are 3 things your business signs should do for your business:

VISIBILITY: Visibility is one of the most important characteristics of an effective sign. Factors to consider with visibility are placement, lighting and color scheme. You should ask yourself some of the following questions. Can my sign easily be seen by passersby? Can my sign be seen from every direction? Are my colors brilliant enough to stand out? Is my sign high enough? Is my sign visible at night? Do customers complain about not being able to find my business?
BRANDING: Your business sign should absolutely reflect your brand. Your logo, brand colors, brand font(s) and overall theme should all be reflected in your signage. Your commercial signage should reinforce your brand and not muddle it. Consumers should easily be able to recognize your business just from your sign alone.
INFORM: Your business signage should be used to inform customers and/or visitors. You should include directional signage and electronic message boards when necessary. This can help inform your visitors or customers where to go, how to get to certain areas, where to park, of special announcements and more. For most businesses, one sign simply isn't enough. You may need additional signs both inside and outside your business to meet the needs and expectations of those who patronize you.

Taking the time to create the most beneficial signage for your business can truly elevate your business and your profits. You will also want to keep permitting in mind as well. Working with an experienced sign company like ours can help to ensure that you have the best signage possible for your commercial property.

Rebranding Your Business?

tstarr@altairsign.com (Todd Starr) — Fri, 15 Jun 2018 17:45:19 GMT

Signage Tips When Rebranding

Rebranding happens more frequently now than ever before. New brand identity may be as simple as a change in the logo font or as extensive as launching a whole new brand name. Rebranding is all around us. Best Buy moves it’s logo outside the price tag. So, is it IHOp or IHOb now? Corporate mergers, expansions, new products or services and acquisitions can all be sufficient enough reason for rebranding to occur. When a company does decide to rebrand itself, there are so many factors involved, including updated marketing materials and business signage.

When rebranding encompasses new signage, these are some key factors to keep in mind. Check out these signage tips for rebranding:

Determine costs of ALL signs that need to be replaced. This may include store front signs, roadside signs, door vinyl and any interior wall graphics.
Don’t let your message get lost in a busy design. Too many colors or a font that is hard to read can make your sign less effective.
Work with a sign company that offers premium sign products. Your sign is not just advertising, but is promoting your image. Bad quality signs look cheap and reflects badly on your brand.
Consider other services offered by sign companies such as permitting, removal of existing signs, lighting and future sign service and repair . One stop shopping can make the rebranding process cost less and much simpler.

4 Things To Remember When Having A Commercial Sign Designed & Installed

tstarr@altairsign.com (Todd Starr) — Thu, 31 May 2018 13:34:31 GMT

Installing Your Commercial Signage The Right Way

Altair Sign & Light handles commercial sign design and installation all over Georgia. We cannot stress enough how important it is to install your signs the right way the 1st time around. From safety and liability to marketing and branding, your business signage is paramount to your success.

Here are 4 things to consider when having your commercial signage designed and installed:

VISIBILITY: When having your sign designed, you need to factor in visibility. Where will your sign be placed? Is there anything obstructing your sign's view? Can my sign be seen at night? These are just a few of the questions that you want to answer before designing your sign.
PERMITS: You have to make sure you have the proper permits for your commercial signage. This is an important part of the process and should never be delayed or overlooked.
SAFETY: Your sign needs to be installed by a licensed and insured professional sign company . Safety is paramount when it comes to installing your signage. Imagine if an employee or customer was hurt by a poorly installed sign. That could cause you great financial liability and emotional stress.
MATERIALS: Selecting the right material to manufacture your sign is important. Choosing high quality, durable materials can make a big difference in the longevity of your signage.

Why LED RetroFit?

tstarr@altairsign.com (Todd Starr) — Fri, 20 Apr 2018 13:03:49 GMT

The Benefits of LED Lighting For Your Business

What does it actually mean to LED retrofit your facility, office or warehouse? Retrofit is defined as to install (new or modified parts or equipment) in something previously manufactured or constructed. An LED retrofit converts traditional lighting to LED lighting. The cost of LED retrofitting is a long term investment. The benefits of LED lighting for your business are immediate. These benefits include:

Reduce Maintenance costs: The constant dimming and flickering of bulbs is non-existent with LED lighting. LEDs do not burn a filament so they last substantially longer than traditional incandescent, fluorescent or compact fluorescent bulbs. Most LEDs last from 50,000 to 100,000 hours without any noticeable decrease in light output. This considerably decreases the costs of new lamps, fixtures and labor to repair lighting.
Reduce energy costs: The technicalities of how LEDs save energy is beyond the scope of this blog. In general, you can save up to 80% in energy costs annually. In addition, rebates and incentives are offered through the Federal Government and electric utility providers.
Reduce environmental waste: Fluorescent lights as well as Compact Fluorescent Lamps contain small amounts of mercury. LEDs do not contain any mercury or other hazardous materials so pose no risk of exposure to people or the environment.
Additional benefits include: LEDs are less sensitive to temperature changes than fluorescent lights. They stay brighter in cold weather. They also offer better quality lighting and more direct focus on the area being lit.

A lighting upgrade is an investment. Do your homework to ensure you are going with a reputable company. LEDs offer longevity, brighter lighting, unbeatable performance and far less energy consumption than traditional lights.

Happy St. Patrick's Day

tstarr@altairsign.com (Todd Starr) — Thu, 15 Mar 2018 19:37:03 GMT

The Altair Team Wishes You A Happy St. Patty's Day!

If you need sign design , installation or repair in Metro Atlanta, contact Altair Sign & Light. We appreciate the opportunity to serve the local community.

When Should You Replace Your Sign

tstarr@altairsign.com (Todd Starr) — Tue, 20 Feb 2018 14:03:23 GMT

Is Your Current Sign Helping or Hurting Your Business?

An important question to ask yourself is whether your sign is hurting or helping your business. You need to consider a new sign if your current sign is not attracting an audience and showing people your business location. Today signs can communicate much more information. Electronic signs provide messages about your business such as promotions, events and customized messages. Architectural and wayfinding signs point you in the right direction and provide regulatory information. And there are many more types of signs where that came from. So, how do you know when you should replace your sign?

Over time, a sign may no longer be clear due to weather damage, age or bad parts that are no longer available. You could be losing potential customers if they cannot easily locate your business or see that you even exist.

Sign location is critical for attracting your customers. You may also be losing customers if your sign is no longer visible due to landscape growth, new construction or poor placement. Relocation of an existing sign is possible. Depending on constraints from your municipality and the surrounding landscape, a complete sign replacement could be your best option.

Today’s technology offers many sign options. Upgrading to a digital or electronic sign gives you the ability to easily get your message out and share new messages regarding events or new sales on a regular basis. Electronic message boards communicate with your customers 24/7. They allow you to empower your brand with images, messages and graphics.

If your current sign is not achieving your expected goals, it’s time to replace it!

2018 Commercial Signage Checklist

tstarr@altairsign.com (Todd Starr) — Tue, 23 Jan 2018 20:15:32 GMT

7 Business Sign Tips For Functional & Effective Signs

Having functional and effective commercial signage is so important to long-term business success. Your signs play so many key roles, including visibility, branding and wayfinding. This is why periodically evaluating and updating your business signs is imperative.

Here are 7 Business Sign Tips To Help You Make The Most Out Of Your Commercial Signage:

Include 2 or 3 important features or benefits of your business and include it your signage.
Work with a signage professional to design and install your signage.
Differentiate your product or service from the competition with your signage.
Reinforce your branding with your signage (color, logo, etc)
Proper placement of your signs are critical. Keep in mind who each sign is targeting and/or assisting.
Keep ADA requirements in mind with your signs.
Do some personal research online and in-person. Check out signs in and out of your industry.

Happy Holidays from Altair Sign & Light

tstarr@altairsign.com (Todd Starr) — Wed, 20 Dec 2017 16:09:18 GMT

Enjoy the Holidays & Happy New Year!

Happy Holidays & Happy New Year from the Altair Sign & Light team! We are so thankful for your support and the opportunity to serve the local business community.

Happy Thanksgiving From Altair Sign & Light

tstarr@altairsign.com (Todd Starr) — Tue, 21 Nov 2017 13:33:50 GMT

Have a wonderful holiday!

Happy Thanksgiving from Altair Sign & Light. Have a beautiful holiday!

Altair Sign & Light Mercedes-Benz Stadium Project

tstarr@altairsign.com (Todd Starr) — Thu, 16 Nov 2017 18:57:28 GMT

Altair Sign & Light Services BOTH Greater Atlanta Stadiums in 2017

In 2017 Altair Sign & Light was proud to provide sign services to both new stadiums, Suntrust Park and Mercedes Benz Stadium , in Greater Atlanta. Suntrust Park opened in spring 2017 at the beginning of the Braves season. Use this link to learn more about the Suntrust Park project .

Mercedes Benz Stadium opened in late summer just in time to kick off the Falcons 2017/2018 season. Altair provided installation services on over 2600 various wayfinding and vinyl signs throughout the park.

Wayfinding signs point us in the right direction to navigate a given space, inside or outside . Good examples include directional signs in an airport, stadium or hospital. They are throughout the stadium directing people to their gates, sections and seats. Wayfinding signs also identify restrooms, elevators and exits.

Wall vinyl graphics are used to advertise any product, brand or message on a variety of surfaces including painted wood, sheetrock and metal. Vinyl wall covering were used at Mercedes Benz to advertise various beverages available for sale, sponsors and NFL highlights.

Altair Sign & Light Is Listed On Inc. 5000 For 5 Years In A Row

tstarr@altairsign.com (Todd Starr) — Fri, 20 Oct 2017 15:01:02 GMT

We are a leader in commercial signage & lighting

Altair Sign & Light has provided state of the art commercial signage and lighting to Metro Atlanta for over a decade. We provide our customers will full service solutions from design to installation . Our growth year after year is a result of our tireless dedication to superior quality, constant innovation and value driven service. We offer a wide variety of professional quality signs and lights, including architectural signs , channel letter signs and digital message boards . Our team of industry professionals will create, install, and maintain the perfect sign and lighting for your company. We look forward to working with your business and elevating your brand.

READ MORE

The Importance of Commercial Lighting

tstarr@altairsign.com (Todd Starr) — Fri, 22 Sep 2017 15:01:12 GMT

4 Commercial Lighting Tips

Lighting is an often overlooked, underappreciated aspect of your business. In reality, the importance of having the right commercial lighting is critical. Lighting can affect sales, security, employee productivity and more.

Here are 4 commercial lighting tips to help you make smart choices:

LIGHTING FIXTURES. Different lighting types will require different fixtures. You will need to select fixtures to support the tasks that will take place in that area.
SECURITY. Lighting is a big part of your indoor and outdoor security. Avoiding dark back rooms where employees can trip or be accosted is very important. Proper outdoor lighting is imperative for keeping your employees and customers safe as well.
INTERACTIVE LIGHTING. For some industries, interactive lighting can be ideal. Lighting that automatically adjusts for time of day or activity are trending. Also, it can be very practical for dressing rooms or similar types of areas to have lighting that customers can adjust.
PROFESSIONAL DESIGN. Investing in a professional to assist with your lighting design can be well worth it. Your lighting can impact your bottom line. Lighting can affect mood, productivity, visibility, customer purchasing and more.

Happy Labor Day!

tstarr@altairsign.com (Todd Starr) — Wed, 30 Aug 2017 14:36:18 GMT

Have a Wonderful Labor Day Holiday

Everyone here at Altair Sign & Light wishes you a wonderful Labor Day! We appreciate the opportunity to serve the local community. Thank you and enjoy!

What to Consider Before Having a Sign Made

tstarr@altairsign.com (Todd Starr) — Wed, 19 Jul 2017 15:45:31 GMT

Creating The Right Sign For Your Business

Business signs are so important when it comes to your business identity, brand and customer awareness. With all the options and types available, it can be difficult to decide on the right type of sign. A sign is a great opportunity to bring in business and drive sales. You always want to get the most out of your signage investment. Having a great sign company to advise and guide you is key to making a sound decision. You want to be sure you are creating the right sign for your business.

Here are a factors to consider before having a sign made:

1. Determine the goal(s) for your sign. Do you want your sign to just identify your location or drive sales (or both)?

2. Consider your budget. Signs can be all price ranges from $50 to thousands of dollars. Knowing your budget will help determine your options.

3. Sign design is critical. Are you working with a professional or doing your own design?

4. Consider copyright laws. Be careful not to have any copyright materials on your sign.

5. Outdoor signs/banners require sign permits. Will you need to obtain your permit or will your sign company take care of permitting?

6. Location is key. What’s the point of having a sign made if it is not visible to traffic? Ensure you are following sign ordinance laws.

3 Signage Dont's

tstarr@altairsign.com (Todd Starr) — Thu, 29 Jun 2017 14:36:30 GMT

Get The Most Out Of Your Business Sign

Professional, high quality business signs are a sizable investment for many business, but well worth it if it is done right. You want to be sure you are getting all the value possible from your signage. Here are 3 signage Dont's to help you make smart choices when it come to your business sign:

1. POOR PLANNING: Poor planning can kill your signage project. From permits to budgeting, proper planning is imperative if you want your project to go smoothly. You also need to do your research and consult with professionals to decide the best type of sign(s) for your property. Start the planning well in advance of when you actually need the sign in place.

2. IMPROPER PLACEMENT: When it comes to signs, placement is critical. Business signs need to be highly visible, preferably around the clock. No matter how great a sign looks, if no one sees it it doesn't matter.

3. RANDOMLY PICKING A SIGN COMPANY: Choosing the right sign company is a big decision. You want to choose wisely. Some factors you want to consider are years in business, portfolio, online reviews, and location of the business. Also, find out what type of warranty and follow up service they provide.

Altair Plays a BIG Role At SunTrust Park

tstarr@altairsign.com (Todd Starr) — Wed, 19 Apr 2017 15:02:45 GMT

Atlantan Todd Starr Helped Create the New SunTrust Park

The new Suntrust Park Stadium is absolutely breathtaking. Todd Starr, the owner of Altair Sign & Light, is so proud to have played a major role in the development of the new Brave's stadium. Altair installed many of the most prominent signs at Suntrust Park, including the main gate entrance signs, the Braves Club House and the David Justice quote on the wall.

The installation work is very impressive and shines a light on all that Altair contributes to the local Atlanta community. Read this article featured in Atlanta Jewish Times to learn more...
http://atlantajewishtimes.timesofisrael.com/braves-trust-starr-with-stadium-signs/

Happy Easter

Thu, 13 Apr 2017 12:52:56 GMT

The Altair Team Wishes You A Wonderful Easter Holiday!

The Altair family of companies wishes you a very happy Easter. Altair Sign & Light and ASAP Signs all hope you have a wonderful holiday. Thank you so much for all of your continued support!

Altair Featured Project: Suntrust Park

tstarr@altairsign.com (Todd Starr) — Thu, 23 Mar 2017 15:12:58 GMT

Check Out The Signage We Installed At The New Braves Stadium

We are so proud of the signage work we have done at the new Suntrust Park. Please take a look at some of the highlights below and check out our full Suntrust Park Gallery !

What Sign Permits Do You Need For Your Business?

tstarr@altairsign.com (Todd Starr) — Fri, 03 Feb 2017 16:15:38 GMT

The Importance of Having The Right Sign Permits

If you want a sign, you will need a permit. The process and fees for obtaining permits vary depending on the jurisdiction so a little investigating up front may save future delays!

Do all new signs need a permit?
Yes

Do temporary signs, such as banners or commercial real estate signs need permits?
Yes, most jurisdictions require a permit.

Do I need a permit for a sign modification?
If the modification is within weeks or days of obtaining a sign permit, probably not, but most signs require a permit. Panel exchanges for existing ground signs do not require a permit in most jurisdictions.

How do I find out sign zoning and ordinance laws?
Call the jurisdiction's planning and zoning department and provide the address or google it. For example, google: "City of Alpharetta sign ordinance."

What kind of information is required when filing for a sign permit?

You will need a rendering of where the wall sign will be positioned on the wall, showing length of wall and height of building. A mounting and lighting detail for the sign with all dimensions is also needed.
For ground/freestanding signs, a rendering of the sign in its proposed location, a site plan to scale with dimensions from the sign to the nearest property line, a foundation plan and framing detail signed and sealed by an engineer.
The sign contractor will need to provide their business license and certificate of insurance at time of submittal. Most jurisdictions require a tenant/landlord owner authorization letter allowing the sign company to pursue the sign permit on your behalf.

When do I need a site plan and how do I obtain one?
A site plan to scale is usually needed anytime you want to build a new ground or freestanding sign. To obtain a site plan, you will need to consult with a licensed civil engineer/surveyor or file an open records request with the jurisdiction where the sign is proposed. Some jurisdictions have a site plan in their archives.

Social Media and Digital Signage

tstarr@altairsign.com (Todd Starr) — Fri, 06 Jan 2017 13:30:26 GMT

The Benefits of Incorporating Social Media With Digital Signs

My first experience with the integration of social media and digital signs was at my daughter’s college graduation. The big screen TV on stage promoted university programs as well as displaying real time tweets from friends and family sending congrats to the graduates.

Integrating social media with ads on a big screen and thousands of onlookers is true advertising gold. Hotels, restaurants , retailers , schools , sporting events and office spaces are promoting their digital ads with interactive social media all the time.

What are the benefits of incorporating social media with digital signs?

Potential Customers Get Involved – Involvement is key to successful marketing. You want to make sure onlookers are paying attention to your digital signs. Signs often become part of the background if they don't immediately grab your attention. By pulling social media feeds directly into your signage, you can recapture customers' attention.

Generates Content – Social media offers a source of self-generating content. Social media generated from onlookers creates on-screen content with little effort from you. Confirm with your network provider that social media filters are in place before streaming to a digital sign.

Free Marketing – In the course of guests wanting to see their posts on the big screen, you get free marketing! They are spreading your message within their social media network. All businesses love free marketing. Integrating social media on digital signs increases the probability of promoting your brand.

Channel for Feedback – It also offers up a great way to get honest feedback. Positive or negative, social media allows users to speak their mind and share their opinion. Displaying feedback on digital signs proves you value guest feedback.

The integration of digital signs and social media provides a whole new method for promoting your message!!

Happy Holidays From Altair

tstarr@altairsign.com (Todd Starr) — Tue, 13 Dec 2016 18:34:31 GMT

Have a safe & fun-filled holiday season!

Happy holidays from Altair Sign & Light! We hope you have a fun-filled and safe holiday season. We also want to thank you for all of the support we received throughout the years from the local community. We love servicing and beautifying Metro Atlanta. We look forward to doing more of the same in 2017 and beyond.

Enjoy your holiday season!

3 Trends Popping Up with Restaurant Signage

tstarr@altairsign.com (Todd Starr) — Wed, 12 Oct 2016 12:12:18 GMT

Creating The Perfect Restaurant Sign

Like any business, restaurants need ways to draw in their customers, keep them informed, and keep them entertained. The right signage can gain a new customer or help a restaurant stay memorable. Restaurants are constantly finding new ways to attract potential customers, and these are three current trends in restaurant signage today:

Chalkboard signs
Many types of restaurants – cafés, brewpubs, coffee shops, even donut joints – are using erasable chalkboard signs to list menus, specials, and drinks. Some restaurants and even grocery stores are hiring sign artists to create new signs every week or month. Chalkboard signs can feature every type of color imaginable, and they’re valuable because they’re so easy to rewrite. A pizza place can highlight unique toppings or a sandwich spot can rotate their daily specials.

Sandwich boards
Good signage should draw customers in to your restaurant. In areas with heavy foot traffic, sandwich boards are used to highlight daily specials, communicate hours, or even share a funny quote or joke that will keep customers interested. Sandwich board signs can be positioned to best catch the eye, and many of them are chalkboard or dry erase, to allow for creative coloring and logos.

Vintage
Customers love a good throwback, and long-time customers will recognize old signs from favorite colas, candies, or other foods. Restaurants create a comfortable, nostalgic feel by purchasing authentic or reconstructed vintage decor. The visual marvel of old signs keeps customers enthralled – and it keeps them extending their stay at the restaurant. If you’re looking to draw a little extra attention, aside from your main signs, these 3 trends are a good place to start. Restaurants are using these tactics to draw customers in, inform them, and entertain them! If you’re interested in updating the signage for your business, contact us today!