5 Ways to Boost Your Restaurant Signage

Todd Starr • June 27, 2019
restaurant signage

The restaurant industry is highly competitive in Metro Atlanta. So how do you make your restaurant stand out in the crowd? Great food of course, but there is more to it than that. Your marketing and advertising plays a crucial role in your restaurant's success. Your restaurant signage is a key factor as well. Outdated, obstructed and poorly maintained signage can really bring your restaurant down.

Here are 5 ways to boost your restaurant signage:

Your Restaurant Sign Should Be Easy To Read

Your outdoor restaurant sign should make an instant impact with size, scale and color. You want to be sure your sign can attract attention from near and far. Digital signs, pole signs and channel letter signs are all popular options that are eye-catching and have a far reach.

Promote Your Restaurant's Brand Identity

All of your restaurant signage should actively promote your restaurant’s brand identity. Be sure your signas include your business name, logo, and company colors. Keep your branding consistent at all times.

Simple Messaging

Do not dilute or confuse your signage with long messages. Keep your messaging simple and concise. Potential customers should be be able to quickly and easily read your signage, preferably in 10 seconds or less.

Keep Your Signage Well Maintained & Clean

Make sure your restaurant sign is free from dirt and other debris that can diminish the look and effectiveness of your signage. Also, be sure to make sure your signs are well-maintained. This will help ensure that your signage lasts. If lights illuminate your sign, always replace bulbs as soon as they burn out.

restaurant sign design and installation atlanta

Proper Restaurant Sign Design & Installation

When it comes to restaurant sign design and installation, you do not want to skimp or cut corners. This is too important to your brand and marketing to not get it right. You want to choose a reliable commercial sign company to complete your sign design, installation and maintenance.

At Altair Sign & Light, we offer a wide variety of indoor signsand outdoor signs for restaurants. As a top sign company in Atlanta, we offer a streamlined process and stunning design work. Contact us today for a free estimate on your signage project.

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