By Todd Starr 22 Sep, 2017
Lighting is an often overlooked, underappreciated aspect of your business. In reality, the importance of having the right commercial lighting is critical. Lighting can affect sales, security, employee productivity and more. 

Here are 4 commercial lighting tips to help you make smart choices:
By Todd Starr 30 Aug, 2017
Everyone here at Altair Sign & Light wishes you a wonderful Labor Day! We appreciate the opportunity to serve the local community. Thank you and enjoy!
By Todd Starr 19 Jul, 2017
Business signs are so important when it comes to your business identity, brand and customer awareness. With all the options and types available, it can be difficult to decide on the right type of sign. A sign is a great opportunity to bring in business and drive sales. You always want to get the most out of your signage investment. Having a great sign company to advise and guide you is key to making a sound decision. You want to be sure you are creating the right sign for your business.

Here are a factors to consider before having a sign made:

1. Determine the goal(s) for your sign. Do you want your sign to just identify your location or drive sales (or both)?

2. Consider your budget. Signs can be all price ranges from $50 to thousands of dollars. Knowing your budget will help determine your options.

3. Sign design is critical. Are you working with a professional or doing your own design?

4. Consider copyright laws. Be careful not to have any copyright materials on your sign.

5. Outdoor signs/banners require sign permits. Will you need to obtain your permit or will your sign company take care of permitting?

6. Location is key. What’s the point of having a sign made if it is not visible to traffic? Ensure you are following sign ordinance laws.
By Todd Starr 29 Jun, 2017
Professional, high quality business signs are a sizable investment for many business, but well worth it if it is done right. You want to be sure you are getting all the value possible from your signage. Here are 3 signage Dont's to help you make smart choices when it come to your business sign:

1. POOR PLANNING: Poor planning can kill your signage project. From permits to budgeting, proper planning is imperative if you want your project to go smoothly. You also need to do your research and consult with professionals to decide the best type of sign(s) for your property. Start the planning well in advance of when you actually need the sign in place. 

2. IMPROPER PLACEMENT: When it comes to signs, placement is critical. Business signs need to be highly visible, preferably around the clock. No matter  how great a sign looks, if no one sees it it doesn't matter.

3. RANDOMLY PICKING A SIGN COMPANY: Choosing the right sign company is a big decision. You want to choose wisely. Some factors you want to consider are years in business, portfolio, online reviews, and location of the business. Also, find out what type of warranty and follow up service they provide. 
By Todd Starr 09 May, 2017
The Altair team wants to wish all the Moms out there a very Happy Mother's Day!! Mothers are so important and often under-appreciated. Be sure you show the all the special Mothers out there some extra attention and pampering on Mother's Day.

Here are a few local Mother's Day events in Metro Atlanta that she may enjoy as well:

Mother's Day Brunch,  Atlanta Botanical Garden in Gainesville

Mom & Me - Mother's Day Fun, Atlantic Station

Mother's Day at the Zoo, Zoo Atlanta

By Todd Starr 19 Apr, 2017
The new Suntrust Park Stadium is absolutely breathtaking. Todd Starr, the owner of Altair Sign & Light, is so proud to have played a major role in the development of the new Brave's stadium. Altair installed many of the most prominent signs at Suntrust Park, including the main gate entrance signs, the Braves Club House and the David Justice quote on the wall. 

The installation work is very impressive and shines a light on all that Altair contributes to the local Atlanta community. Read this article featured in Atlanta Jewish Times to learn more...  

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