3 Trends Popping Up with Restaurant Signage

  • By Todd Starr
  • 12 Oct, 2016

Creating The Perfect Restaurant Sign

Like any business, restaurants need ways to draw in their customers, keep them informed, and keep them entertained. The right signage can gain a new customer or help a restaurant stay memorable. Restaurants are constantly finding new ways to attract potential customers, and these are three current trends in restaurant signage today:

Chalkboard signs
Many types of restaurants – cafés, brewpubs, coffee shops, even donut joints – are using erasable chalkboard signs to list menus, specials, and drinks. Some restaurants and even grocery stores are hiring sign artists to create new signs every week or month. Chalkboard signs can feature every type of color imaginable, and they’re valuable because they’re so easy to rewrite. A pizza place can highlight unique toppings or a sandwich spot can rotate their daily specials.

Sandwich boards
Good signage should draw customers in to your restaurant. In areas with heavy foot traffic, sandwich boards are used to highlight daily specials, communicate hours, or even share a funny quote or joke that will keep customers interested. Sandwich board signs can be positioned to best catch the eye, and many of them are chalkboard or dry erase, to allow for creative coloring and logos.

Customers love a good throwback, and long-time customers will recognize old signs from favorite colas, candies, or other foods. Restaurants create a comfortable, nostalgic feel by purchasing authentic or reconstructed vintage decor. The visual marvel of old signs keeps customers enthralled – and it keeps them extending their stay at the restaurant. If you’re looking to draw a little extra attention, aside from your main signs, these 3 trends are a good place to start. Restaurants are using these tactics to draw customers in, inform them, and entertain them! If you’re interested in updating the signage for your business, contact us today!
By Todd Starr 20 Dec, 2017
Happy Holidays & Happy New Year from the Altair Sign & Light team! We are so thankful for your support and the opportunity to serve the local business community.
By Todd Starr 21 Nov, 2017
Happy Thanksgiving from Altair Sign & Light. Have a beautiful holiday!
By Todd Starr 16 Nov, 2017
In 2017 Altair Sign & Light was proud to provide sign services to both new stadiums, Suntrust Park and Mercedes Benz Stadium, in Greater Atlanta. Suntrust Park opened in spring 2017 at the beginning of the Braves season. Use this link to learn more about the Suntrust Park project .

Mercedes Benz Stadium opened in late summer just in time to kick off the Falcons 2017/2018 season. Altair provided installation services on over 2600 various wayfinding and vinyl signs throughout the park.

Wayfinding signs point us in the right direction to navigate a given space, inside or outside. Good examples include directional signs in an airport, stadium or hospital. They are throughout the stadium directing people to their gates, sections and seats. Wayfinding signs also identify restrooms, elevators and exits.

Wall vinyl graphics are used to advertise any product, brand or message on a variety of surfaces including painted wood, sheetrock and metal. Vinyl wall covering were used at Mercedes Benz to advertise various beverages available for sale, sponsors and NFL highlights.
By Todd Starr 20 Oct, 2017
Altair Sign & Light has provided state of the art commercial signage and lighting to Metro Atlanta for over a decade. We provide our customers will full service solutions from design to installation. Our growth year after year is a result of our tireless dedication to superior quality, constant innovation and value driven service.  We offer a wide variety of professional quality signs and lights, including architectural signs, channel letter signs and digital message boards.  Our team of industry professionals will create, install, and maintain the perfect sign and lighting for your company. We look forward to working with your business and elevating your brand.

By Todd Starr 22 Sep, 2017
Lighting is an often overlooked, underappreciated aspect of your business. In reality, the importance of having the right commercial lighting is critical. Lighting can affect sales, security, employee productivity and more. 

Here are 4 commercial lighting tips to help you make smart choices:
By Todd Starr 30 Aug, 2017
Everyone here at Altair Sign & Light wishes you a wonderful Labor Day! We appreciate the opportunity to serve the local community. Thank you and enjoy!
By Todd Starr 19 Jul, 2017
Business signs are so important when it comes to your business identity, brand and customer awareness. With all the options and types available, it can be difficult to decide on the right type of sign. A sign is a great opportunity to bring in business and drive sales. You always want to get the most out of your signage investment. Having a great sign company to advise and guide you is key to making a sound decision. You want to be sure you are creating the right sign for your business.

Here are a factors to consider before having a sign made:

1. Determine the goal(s) for your sign. Do you want your sign to just identify your location or drive sales (or both)?

2. Consider your budget. Signs can be all price ranges from $50 to thousands of dollars. Knowing your budget will help determine your options.

3. Sign design is critical. Are you working with a professional or doing your own design?

4. Consider copyright laws. Be careful not to have any copyright materials on your sign.

5. Outdoor signs/banners require sign permits. Will you need to obtain your permit or will your sign company take care of permitting?

6. Location is key. What’s the point of having a sign made if it is not visible to traffic? Ensure you are following sign ordinance laws.
By Todd Starr 29 Jun, 2017
Professional, high quality business signs are a sizable investment for many business, but well worth it if it is done right. You want to be sure you are getting all the value possible from your signage. Here are 3 signage Dont's to help you make smart choices when it come to your business sign:

1. POOR PLANNING: Poor planning can kill your signage project. From permits to budgeting, proper planning is imperative if you want your project to go smoothly. You also need to do your research and consult with professionals to decide the best type of sign(s) for your property. Start the planning well in advance of when you actually need the sign in place. 

2. IMPROPER PLACEMENT: When it comes to signs, placement is critical. Business signs need to be highly visible, preferably around the clock. No matter  how great a sign looks, if no one sees it it doesn't matter.

3. RANDOMLY PICKING A SIGN COMPANY: Choosing the right sign company is a big decision. You want to choose wisely. Some factors you want to consider are years in business, portfolio, online reviews, and location of the business. Also, find out what type of warranty and follow up service they provide. 
By Todd Starr 19 Apr, 2017
The new Suntrust Park Stadium is absolutely breathtaking. Todd Starr, the owner of Altair Sign & Light, is so proud to have played a major role in the development of the new Brave's stadium. Altair installed many of the most prominent signs at Suntrust Park, including the main gate entrance signs, the Braves Club House and the David Justice quote on the wall. 

The installation work is very impressive and shines a light on all that Altair contributes to the local Atlanta community. Read this article featured in Atlanta Jewish Times to learn more...

By Todd Starr 13 Apr, 2017
The Altair family of companies wishes you a very happy Easter. Altair Sign & Light , My Neighborhood Electrician and ASAP Signs all hope you have a wonderful holiday.  Thank you so much for all of your continued support!
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