Like any business, restaurants need ways to draw in their customers, keep them informed, and keep them entertained. The right signage can gain a new customer or help a restaurant stay memorable. Restaurants are constantly finding new ways to attract potential customers, and these are three current trends in restaurant signage today:
Many types of restaurants – cafés, brewpubs, coffee shops, even donut joints – are using erasable chalkboard signs to list menus, specials, and drinks. Some restaurants and even grocery stores are hiring sign artists to create new signs every week or month. Chalkboard signs can feature every type of color imaginable, and they’re valuable because they’re so easy to rewrite. A pizza place can highlight unique toppings or a sandwich spot can rotate their daily specials.
Good signage should draw customers in to your restaurant. In areas with heavy foot traffic, sandwich boards are used to highlight daily specials, communicate hours, or even share a funny quote or joke that will keep customers interested. Sandwich board signs can be positioned to best catch the eye, and many of them are chalkboard or dry erase, to allow for creative coloring and logos.
Customers love a good throwback, and long-time customers will recognize old signs from favorite colas, candies, or other foods. Restaurants create a comfortable, nostalgic feel by purchasing authentic or reconstructed vintage decor. The visual marvel of old signs keeps customers enthralled – and it keeps them extending their stay at the restaurant. If you’re looking to draw a little extra attention, aside from your main signs, these 3 trends are a good place to start. Restaurants are using these tactics to draw customers in, inform them, and entertain them! If you’re interested in updating the signage for your business, contact us today!