Social Media and Digital Signage

My first experience with the integration of social media and digital signs was at my daughter’s college graduation. The big screen TV on stage promoted university programs as well as displaying real time tweets from friends and family sending congrats to the graduates.

Integrating social media with ads on a big screen and thousands of onlookers is true advertising gold. Hotels, restaurants, retailers, schools, sporting events and office spaces are promoting their digital ads with interactive social media all the time.

What are the benefits of incorporating social media with digital signs?

Potential Customers Get Involved – Involvement is key to successful marketing. You want to make sure onlookers are paying attention to your digital signs. Signs often become part of the background if they don't immediately grab your attention. By pulling social media feeds directly into your signage, you can recapture customers' attention.

Generates Content – Social media offers a source of self-generating content. Social media generated from onlookers creates on-screen content with little effort from you. Confirm with your network provider that social media filters are in place before streaming to a digital sign.

Free Marketing – In the course of guests wanting to see their posts on the big screen, you get free marketing! They are spreading your message within their social media network. All businesses love free marketing. Integrating social media on digital signs increases the probability of promoting your brand.

Channel for Feedback – It also offers up a great way to get honest feedback. Positive or negative, social media allows users to speak their mind and share their opinion. Displaying feedback on digital signs proves you value guest feedback.

The integration of digital signs and social media provides a whole new method for promoting your message!!