The Importance of Outdoor Signage

Signage is a critical part of a business' success. The importance of outdoor signage is often undervalued, but it shouldn't be. Signage is one of the most impactful aspects of marketing for local businesses. Signs play a pivotal role in branding and advertising. Of course, you must always follow local laws on where you can place signage and size of your sizes, but you also have to be sure that your signs are as effective as possible. A creative and attractive outdoor sign can help you set your business apart from your nearby competitors. Your outdoor signage can directly impact current and future sales.

Your outdoor signs directly impact your location's visibility. Proper placement of your outdoor sign is absolutely essential. If your sign visibility obstructed, muted in comparison to your neighbors or can only be seen from limited vantage points, then you have a real problem. Your outdoor sign(s) should be prominent with maximum exposure for potential customers. You may require the assistance of a professional sign company to find the perfect spot for your outdoor signage.

Your outdoor signs should work as a marketing tool to enhance your brand. This means your outdoor signage should mirror your company colors, logo, slogans and messaging. Your signs should also draw attention to your promotions and competitive advantages. Certain types of outdoor signage, including electronic message boards, can convey important information to your customers as well. Effective exterior signage provides your business with 24/7 marketing and advertising.

A well placed, properly designed outdoor sign can stimulate customer traffic to your business. There are so many types of outdoor signage that can help draw customers in, including:

• Custom Banners that promote special offers, discounts and sales
• Electronic Signs that push limited time promotions and your business hours
• Building Wall Signs that prominently display your brand and logo
• Channel Letter Signs that highlight your business at night

If you are in Metro Atlanta, Altair Sign & Light offers expert outdoor sign design& installation services. Just tell us about your business and signage needs and we can take it from there. We are a top sign company in Atlanta, GA. Feel free to contact us for a free quote.