2018 Commercial Signage Checklist
7 Business Sign Tips For Functional & Effective Signs
Having functional and effective commercial signage
is so important to long-term business success. Your signs play so many key roles, including visibility, branding and wayfinding. This is why periodically evaluating and updating your business signs is imperative.
Here are 7 Business Sign Tips To Help You Make The Most Out Of Your Commercial Signage:
- Include 2 or 3 important features or benefits of your business and include it your signage.
- Work with a signage professional to design
and install
your signage.
- Differentiate your product or service from the competition with your signage.
- Reinforce your branding with your signage (color, logo, etc)
- Proper placement of your signs are critical. Keep in mind who each sign is targeting and/or assisting.
- Keep ADA requirements in mind with your signs.
- Do some personal research online and in-person. Check out signs in and out of your industry.