When Should You Replace Your Sign

An important question to ask yourself is whether your sign is hurting or helping your business. You need to consider a new sign if your current sign is not attracting an audience and showing people your business location. Today signs can communicate much more information. Electronic signs provide messages about your business such as promotions, events and customized messages. Architectural and wayfinding signs point you in the right direction and provide regulatory information. And there are many more types of signs where that came from. So, how do you know when you should replace your sign?

Over time, a sign may no longer be clear due to weather damage, age or bad parts that are no longer available. You could be losing potential customers if they cannot easily locate your business or see that you even exist.

Sign location is critical for attracting your customers. You may also be losing customers if your sign is no longer visible due to landscape growth, new construction or poor placement. Relocation of an existing sign is possible. Depending on constraints from your municipality and the surrounding landscape, a complete sign replacement could be your best option.

Today’s technology offers many sign options. Upgrading to a digital or electronic sign gives you the ability to easily get your message out and share new messages regarding events or new sales on a regular basis. Electronic message boards communicate with your customers 24/7. They allow you to empower your brand with images, messages and graphics.

If your current sign is not achieving your expected goals, it’s time to replace it!