3 Things Your Business Signs Should Do For Your Business
Todd Starr • August 30, 2018
Get The Most From Your Commercial Signage
Your business signage
is a big part of your business success. Even though many business and property owners underestimate the importance of their signage, it can be costly to do so. Investing in effective, quality signage is well worth it in the long term. It is an investment that can easily pay for itself many times over if done right. So how do you get the most out of your commercial signage?
Here are 3 things your business signs should do for your business:
- VISIBILITY:
Visibility is one of the most important characteristics of an effective sign. Factors to consider with visibility are placement, lighting and color scheme. You should ask yourself some of the following questions. Can my sign easily be seen by passersby? Can my sign be seen from every direction? Are my colors brilliant enough to stand out? Is my sign high enough? Is my sign visible at night? Do customers complain about not being able to find my business?
- BRANDING:
Your business sign should absolutely reflect your brand. Your logo, brand colors, brand font(s) and overall theme should all be reflected in your signage. Your commercial signage should reinforce your brand and not muddle it. Consumers should easily be able to recognize your business just from your sign alone.
- INFORM: Your business signage should be used to inform customers and/or visitors. You should include directional signage and electronic message boards when necessary. This can help inform your visitors or customers where to go, how to get to certain areas, where to park, of special announcements and more. For most businesses, one sign simply isn't enough. You may need additional signs both inside and outside your business to meet the needs and expectations of those who patronize you.
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