Rebranding Your Business?
Todd Starr • June 15, 2018
Signage Tips When Rebranding
Rebranding happens more frequently now than ever before. New brand identity may be as simple as a change in the logo font or as extensive as launching a whole new brand name. Rebranding is all around us. Best Buy moves it’s logo outside the price tag. So, is it IHOp or IHOb now? Corporate mergers, expansions, new products or services and acquisitions can all be sufficient enough reason for rebranding to occur. When a company does decide to rebrand itself, there are so many factors involved, including updated marketing materials and business signage.
When rebranding encompasses new signage, these are some key factors to keep in mind. Check out these signage tips for rebranding:
- Determine costs of ALL
signs that need to be replaced. This may include store front signs, roadside signs, door vinyl and any interior wall graphics.
- Don’t let your message get lost in a busy design. Too many colors or a font that is hard to read can make your sign less effective.
- Work with a sign companythat offers premium sign products. Your sign is not just advertising, but is promoting your image. Bad quality signs look cheap and reflects badly on your brand.
- Consider other services offered by sign companies such as permitting, removal of existing signs, lighting and future sign service and repair. One stop shopping can make the rebranding process cost less and much simpler.
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